kyle

About kyle

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So far kyle has created 7 blog entries.

Why You Should Stop Your Social Media Efforts

November 2nd, 2015|

Okay- I don’t mean you should cease all social media activities; I mean you should quit doing them yourself. Why? Glad you asked…

Social media management is an unquestionable time drain on American small businesses, with almost twenty five percent of them spending greater than 6 hours per week managing social media channels.  That’s at least […]

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Adding Honest To SEO Consulting

May 26th, 2015|

The field of SEO consulting has a black eye, and I completely understand why.  It’s unarguable that honesty is in short supply – that’s true with just about any line of work.  Combine that with the fact that most business owners have very little understanding of how search engines work or what and SEO actually […]

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WordPress, Hackers, Hacking, and How To Keep Your Site Safe and Pants Dry

April 1st, 2015|

WordPress is a familiar term to anyone with even a remote connection to the digital world. As the planet’s leading content management system it dominates the open source market with nearly a 70% market share. But, there’s a dark side to this plug and play beauty, and that’s its propensity to be hacked.

It’s not that […]

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Google Plus Local Bug: This Name Is Restricted

August 26th, 2013|

Google’s merger of Plus Local and Places has been like riding a very important train, that you have to take – with no tracks.  The merger and changes make inconsistency the only thing consistent.  I’m not going to get off on a rant and will offer this honest disclosure – it’s getting much better; but […]

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Responding To Negative Online Reviews

July 26th, 2013|

If you have been in business for any length of time, chances are good you will come across someone who is less than happy with your performance.  When they share their negative feelings with the world, it hurts.

Yelp said it best by stating “negative reviews can feel like a punch in the gut.” In addition […]

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Google Changes Review System From Zagat Back To Stars

July 1st, 2013|

Google is very consistently inconsistent and their move from Zagat’s scoring system back to the star system is more proof positive that the search Titan is constantly keeping us on our toes.  It’s been just over a year since Google Places officially rolled into Google Plus Local and it has been an incredibly bumpy ride.

One […]

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Google Places Changes To Google Plus Local

May 26th, 2012|

Google Places was quickly becoming the most important online platform for brick and mortar businesses to connect with local customers. Business owners were finally grasping the vital nature of the product and online marketing gurus were just getting warmed up with optimization tactics when, as Google loves to do, they changed course.

Google loves to change […]

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