Internet Marketing Case Study – Highlands 2018-02-07T22:59:47+00:00

SOCIAL MEDIA CASE STUDY HIGHLANDS MORTGAGE

About 

Headquartered in Dallas, Highlands Residential Mortgage has multiple branches across the U.S. Inc. magazine has recognized the company as one of America’s 5000 Fastest-Growing Private Companies. As a side note, we’ve been so impressed with their service and integrity that we use them personally as our preferred company lender. Their customer service and knowledge are remarkable.

Industry: Mortgage Banking Location: Dallas, TX

Company size: Midsize (278 employees)

Challenge

As one of the fastest growing private mortgage companies in the U.S., Highlands Residential Mortgage, NMLS #134871, needed to enhance its digital presence and brand to keep up with its growth. The company wanted its websites and social media presence to reflect its vision and tell its story of how it serves its customers and employees with heart and honest compassion.

RESULTS

Implementing the customized social media plan resulted in almost 60% new fans across all social media in just 12 months. The corporate office’s Google review score is an almost perfect 5 stars.

  • New Fans: 59% increase
  • More Engagement: 90% increase
  • Google Rating: 50 with a 4.8 average out of 5 stars

Big Fish increased Highlands’ overall impressions by almost 70% through original posts and engagement. This means the mortgage lender’s visibility had a massive jump as the company’s brand showed up in front of people more than 500,000 times in just one year.

By increasing the posts and messages sent by more than 100%, Highlands saw a 139% increase in messages received from people interested in the company.

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