Business Plans

Questions abound when an entrepreneur contemplates writing a business plan. Let me answer a big one right up front: Yes, you need one.

Financial Incentives

As managers and organizational leaders, it is commonly our first instinct to throw money at our problems. When sales are down we cut prices, when traffic is down we sink money into advertising, and when employee motivation is in the toilet, our first notion is to implement a financial incentive program that may or may not increase motivation and performance.

Marketing

Marketing. What is it? So often I get the answer, “It’s advertising.” Advertising is in fact a form of marketing, but only one single component. Saying that marketing is advertising is like saying a Mercedes is just a motor and some tires.

Human Resources

Human resources, that’s for big companies right? Nope, not at all. Part of being a successful entrepreneur and business owner is being able to create a culture within your organization that is consistent with your
vision and the values you want your company to hold.