|     |   Saturday, September 04, 2010   
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“There is more similarity in the marketing challenge of selling a precious painting by Degas or a frosted mug of root beer than you ever thought possible”
– Alfred Taubman

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Marketing

Our philosophy is simple. We help you discover what makes you unique and develop a specific plan around that distinct advantage. We don’t develop a plan around what we think your advantage is, or should be, while our opinion and yours are important, they are not the opinions that count.  This is more difficult than it sounds. Discovering specific uniqueness requires talking to you, your customers, your team, some independent research and much collaboration.

Once the data has been gathered, my team and I will create a custom marketing plan that will serve as a living document to guide your business.  Our plans range in length but you can expect at least 15 pages.

Putting it in the hands of a third-party will deliver the most objective results possible. After we have worked with you to determine your unique competitive advantage, we will show you how to get that message to those that matter through every available channel.  There are people out there who are looking for you and want to buy what you have to offer – We want to help them find you so there is less reliance on you finding them.

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Marketing Resources

Blogs are not just for political activists and angry teens - they can be your front door.  An easy, inexpensive, and effective way to communicate your ideas with your audience, done correctly they can be a powerful marketing tool.

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