Morningstar is a residential community looking to increase its engagement in social media with its target market from nearby locations. The company also wanted to increase social media monitoring to respond quickly to messages and social media mentions as part of its goal to provide high-quality customer service.
Big Fish created a social media strategy and plan for its social media profiles on Twitter, Instagram, and Facebook. The strategy included developing and posting relevant organic content in all three social media networks on a consistent basis.
For paid traffic, Big Fish designed creatives and developed a pay-per-click campaign targeting homebuyers in their markets through ad buys and setting up rotating creatives.